If you need to create a blog or a website with a lot of content and high SEO stakes, WordPress is definitely the right choice. Its flexibility allows you to create any kind of project, such as magazines, e-commerce websites, directories, or private blog networks. Managing SEO metadata is easy with plugins like Yoast SEO, the most widely used SEO extension in the WordPress community.
But first, you need to prepare your data. Once you know which keywords you want to target, you should create a table with all the pages and content you’ll need to create. Airtable is one of the best options for this task.
This article will teach you how to prepare your SEO data in an Airtable database, and automatically push it to your WordPress website without writing a single line of code. You won’t need any external tools like Make or Zapier to accomplish this task.
Let’s go!
WordPress + Airtable: a good team for SEO management
Why WordPress?
WordPress is considered the best CMS for SEO due to its flexibility and ease of use. It offers a wide range of SEO plugins that can help optimize content, metadata, and other elements critical to search engine rankings. That’s why SEO professionals often choose WordPress when they need to optimize a blog or website with the goal of generating high organic traffic volume.
According to this study, Yoast SEO is the most commonly used SEO plugin for WordPress. It provides all the necessary tools to customize your website for SEO, including technical and content analysis, metadata settings, generative AI tools, and many other useful features.
Why Airtable?
Managing a large number of pages and articles and their SEO metadata (targeted keyword, title, description, etc.) can be challenging with the WordPress backoffice, particularly when working collaboratively. That’s why individuals and teams often prepare their content and manage all their SEO data in an external table or database in Excel, Google Sheets, Airtable, or Notion.
Airtable in particular, is really good for managing SEO databases due to its ease of use and collaborative features. With Airtable, you can manage all your content in the same place. By the way, an article on the Airtable blog offers advice on how to use Airtable to plan and manage your SEO strategy.
However, after creating your SEO database on Airtable, you still need to manually copy and paste the data to your WordPress website. Sounds boring, right?
Connect Airtable & WordPress to automate your SEO
Good news!
With the Air WP Sync WordPress plugin, you can manage all your WordPress content, including SEO data, in a single Airtable database, and automatically sync it with your WordPress website. Say goodbye to copy-pasting and inconsistencies between platforms.
For now, Air WP Sync is compatible with Yoast SEO, one of the most famous SEO plugins for WordPress, but we will soon support other major SEO plugins (RankMath, SEOPress, All in One SEO).
Let’s show how you can easily import your SEO data from Airtable to WordPress and sync it with Air WP Sync.
How to import WordPress SEO data from an Airtable database
1- Buy Air WP Sync
First, you’ll need you buy Air WP Sync Pro+ version of the plugin, and install it to your website. The amount of time it will save you makes it well worth the investment, you’ll see ($199/year).
2- Create your Airtable SEO database
Then, you will need an Airtable database with all the articles, pages or custom post types you want to publish your website.
Create as many columns as you need according to your workflow.
Air WP Sync can sync your SEO fields like Meta Title, Meta Description, targeted keyword, etc.
But that’s no all: you can manage all your content creation workflow in Airtable, since Air WP Sync can import and sync all your WordPress content and fields: Title, slug, author, category, customer fields, post/page content…
Yes, that is true. You can even import your page or post content from Airtable. Your Airtable column just needs to be formatted in rich text, so it can handle titles, paragraphs, and all the formatting options you need.
3- Set up the connection between WordPress and Airtable
Once your database is ready in Airtable, jump to your WordPress backoffice and go to the Air WP Sync settings. You’ll find all you need to set it up the connexion between WordPress and Airtable in Air WP Sync documentation. Don’t worry, it is super easy.
You will be able to choose which of your Airtable databases you want to import to WordPress, and the type of content you want to sync with your Airtable database (post, page, or custom post type).
💡 Custom Post Types are often used to manage catalogs and directories, with an important amounts of records. For this kind of use, managing data in Airtable instead of managing it directly in WordPress will change your life!
You’ll then be able to map all your WordPress and SEO fields with your Airtable columns.
Once you’ve set up your connexion, your Airtable data will be live on WordPress, with all the SEO fields in the right place.
Manage your SEO with Yoast SEO and Airtable
As we said, Air WP Sync is compatible with Yoast SEO for the time being.
If you need more info about how to connect Air WP Sync and Yoast SEO, you can read this article: Air WP Sync Pro+ & Yoast SEO documentation.
Examples of SEO projects that you can build with Air WP Sync
Since we have launched the Air WP Sync plugin, we have discovered that lots of customers used it for creating and managing website with a big SEO focus:
- Blogs and magazines
- Directories, catalogs and listings
- Real estate websites
- etc.
Here are a few examples of websites using Air WP Sync :
- https://www.lacantine.co/ : this association and network represents the tech industry in Nantes (France). They use Air WP Sync to automate their job board and to publish events on their website.
- https://spassio.com/ : a catalog and comparator of prefab homes
- https://www.gravelpassion.fr/ : a guide and comparator website about gravel bikes
- https://indiemagshub.com/ : a directory of independant magazines all over the world
Air WP Sync is also used by SEO specialists who manage Private Blog Networks – networks of blogs or websites owned by the same individual or organization that are used for link building and traffic acquisition.
So it sounded logical to add SEO support, enabling our users to automate all their content creation workflow That is what some people call Programmatic SEO – a method that uses automation and technology to streamline and optimize the SEO process.
Want to automate your SEO workflow with Airtable?
💡You prefer Notion to Airtable for your content and SEO data management? Don’t worry: our Notion to WordPress plugin allow you to import Notion pages and databases in your WordPress website, just like Air WP Sync with Airtable. Good news: it supports several major SEO plugins: Yoast SEO, Rankmath, SEOPress and All in One SEO!
