If you need to create a blog or a website with a lot of content and high SEO stakes, WordPress is definitely the right choice. Its flexibility allows you to create any kind of project, such as magazines, e-commerce websites, directories, or private blog networks. Managing SEO metadata is easy with plugins like Yoast SEO, All In One SEO, SEOPress or Rankmath, all widely used SEO extensions in the WordPress community.
But first, you need to prepare your data. Once you know which keywords you want to target, you should create a table with all the pages and content you’ll need to create. Airtable is one of the best options for this task.
This article will teach you how to prepare your SEO data in an Airtable database, and automatically push it to your WordPress website without writing a single line of code. You won’t need any external tools like Make or Zapier to accomplish this task.
Let’s go!
WordPress + Airtable: a good team for SEO management
Why WordPress?
WordPress is considered the best CMS for SEO due to its flexibility and ease of use. It offers a wide range of SEO plugins that can help optimize content, metadata, and other elements critical to search engine rankings. That’s why SEO professionals often choose WordPress when they need to optimize a blog or website with the goal of generating high organic traffic volume.
But to supercharge WordPress basic SEO features, you need a SEO plugin on your website. Lots of SEO plugin are available, but we have selected 4 or them: Yoast SEO, SEOPress, Rankmath, All In One SEO. They provide all the necessary tools to customize your website for SEO, including technical and content analysis, metadata settings, generative AI tools, and many other useful features.
Why Airtable?
Managing a large number of pages and articles and their SEO metadata (targeted keyword, title, description, etc.) can be challenging with the WordPress backoffice, particularly when working collaboratively. That’s why individuals and teams often prepare their content and manage all their SEO data in an external table or database in Excel, Google Sheets, Airtable, or Notion.
Airtable in particular, is really good for managing SEO databases due to its ease of use and collaborative features. With Airtable, you can manage all your content in the same place. By the way, an article on the Airtable blog offers advice on how to use Airtable to plan and manage your SEO strategy.
However, after creating your SEO database on Airtable, you still need to manually copy and paste the data to your WordPress website. Sounds boring, right?
Connect Airtable & WordPress to automate your SEO
Good news!
With the Air WP Sync WordPress plugin, you can manage all your WordPress content, including SEO data, in a single Airtable database, and automatically sync it with your WordPress website. Say goodbye to copy-pasting and inconsistencies between platforms.
Air WP Sync is compatible with major SEO plugins: RankMath, SEOPress, All in One SEO and Yoast SEO.
Let’s show how you can easily import your SEO data from Airtable to WordPress and sync it with Air WP Sync.
How to import WordPress SEO data from an Airtable database
1- Buy Air WP Sync
First, you’ll need you buy Air WP Sync Pro+ version of the plugin, and install it to your website. The amount of time it will save you makes it well worth the investment, you’ll see ($199/year).
2- Create your Airtable SEO database
Then, you will need an Airtable database with all the articles, pages or custom post types you want to publish your website.
Create as many columns as you need according to your workflow.
Air WP Sync can sync your SEO fields like Meta Title, Meta Description, targeted keyword, etc.
But that’s no all: you can manage all your content creation workflow in Airtable, since Air WP Sync can import and sync all your WordPress content and fields: Title, slug, author, category, customer fields, post/page content…
Yes, that is true. You can even import your page or post content from Airtable. Your Airtable column just needs to be formatted in rich text, so it can handle titles, paragraphs, and all the formatting options you need.
3- Set up the connection between WordPress and Airtable
Once your database is ready in Airtable, jump to your WordPress backoffice and go to the Air WP Sync settings. You’ll find all you need to set it up the connexion between WordPress and Airtable in Air WP Sync documentation. Don’t worry, it is super easy.
You will be able to choose which of your Airtable databases you want to import to WordPress, and the type of content you want to sync with your Airtable database (post, page, or custom post type).
💡 Custom Post Types are often used to manage catalogs and directories, with an important amounts of records. For this kind of use, managing data in Airtable instead of managing it directly in WordPress will change your life!
You’ll then be able to map all your WordPress and SEO fields with your Airtable columns.
Once you’ve set up your connexion, your Airtable data will be live on WordPress, with all the SEO fields in the right place.
Manage your SEO with WordPress and Airtable
Now you have understood the power of Air WP Sync. You just have to grab your license and choose your preferred SEO plugin.
Import Airtable data to Yoast SEO
Yoast is one of the most famous SEO plugin for WordPress. You can download it free or go for the premium version.
To connect Yoast SEO to Airtable, you just need the Air WP Sync plugin.
If you need more info about how to connect Air WP Sync and Yoast SEO, you can read this documentation article: Sync Yoast SEO fields with your Airtable database
Import Airtable data to SEOPress
SEOPress is a great SEO plugin for WordPress, created and actively maintained in France. You can download it free or buy the premium version.
To connect SEOPress to Airtable, you just need the Air WP Sync plugin.
If you need more info about how to connect Air WP Sync and SEOPress, you can read this documentation article: Sync SEOPress fields with your Airtable database
Import Notion data to Rankmath SEO
Rankmath is another great SEO plugin for WordPress, powerful and easy to use. You can download it free or buy a licence for extended features.
To connect Rankmath SEO to Notion, you just need the Air WP Sync plugin.
If you need more info about how to connect Air WP Sync and Rankmath, you can read this documentation article: Sync Rankmath fields with your Airtable database
Import Notion data to All in One SEO
Last but not least, All in One SEO is a plugin with a complete toolbox for your WordPress SEO. You can download it free or get the full version.
To connect All In One SEO to Notion, you just need the Air WP Sync plugin.
If you need more info about how to connect Air WP Sync and All In One SEO, you can read this documentation article: Sync All In One SEO fields with your Airtable database
Examples of SEO projects that you can build with Air WP Sync
Since we have launched the Air WP Sync plugin, we have discovered that lots of customers used it for creating and managing website with a big SEO focus:
- Blogs and magazines
- Directories, catalogs and listings
- Real estate websites
- etc.
Here are a few examples of websites using Air WP Sync :
- https://www.lacantine.co/ : this association and network represents the tech industry in Nantes (France). They use Air WP Sync to automate their job board and to publish events on their website.
- https://spassio.com/ : a catalog and comparator of prefab homes
- https://www.gravelpassion.fr/ : a guide and comparator website about gravel bikes
- https://indiemagshub.com/ : a directory of independant magazines all over the world
Air WP Sync is also used by SEO specialists who manage Private Blog Networks – networks of blogs or websites owned by the same individual or organization that are used for link building and traffic acquisition.
So it sounded logical to add SEO support, enabling our users to automate all their content creation workflow That is what some people call Programmatic SEO – a method that uses automation and technology to streamline and optimize the SEO process.
Want to automate your SEO workflow with Airtable?
💡You prefer Notion to Airtable for your content and SEO data management? Don’t worry: our Notion to WordPress plugin allow you to import Notion pages and databases in your WordPress website, just like Air WP Sync with Airtable.
